Food Economy: More = Worse

with 3 comments

The US has never had so much food. Since mass food production began after World War II, famine has become an intangible concept we read about in history books. We’re loaded with calories that are pennies on the dollar. And this superlative abundance is going to backfire.

Truth is, more = worse in this context. Reason 1: Low-cost food sells most. And in order to keep foods at low (or lower) cost, food supply has to rise faster than food demand. This has obviously been true for the last 50 years: the demand for food has continually dropped as supply has increased exponentially. That trend has to continue for food to remain cheap or cheaper – i.e. production has to consume more of our rapidly-depleting resources to keep food in an affordable abundance. More = a greater collapse in the future.

Reason 2: Agrochemicals. That’s swank for chemically-based food preservatives. Mass-produced food stocks shelves quicker than it can be consumed. It needs a longer shelf-life than fresh food. Agrochemicals (let’s just say preservatives) were implemented (via heavy subsidies from the government that still keep candy, soda, and other less-nutritious foods cheap) to boost the longevity of food before extensive research was done on their health consequences. While not all preservatives pose a significant threat to health, they generally decrease the primary nutrients of food. More = less nutrition.

Reason 3: Disease. If you saw Food Inc., you can picture what the mass production of meat looks like: crowded feed lots, animals covered in feces, etc. The fact is, we’re growing animals more quickly by altering their anatomies, diets, and habitats – decreasing the nutritional they bring to our table while increasing the risk of food-born illnesses. Popular food author Michael Pollan does a great job of explaining the science behind this in The Vegetable Industrial Complex. Basically, more = less nutrition, and more = more risk.

This volume imperative has perverted the entire Western food landscape. The way we shop for food now mirrors the way we shop for bargains. Healthy, natural food is double or triple the cost of what’s bad for our bodies. Obesity rates have quadrupled since 1970, especially among children under 10. And some of the most basic assumptions about our global food system (food safety, future supply) are now in question.

Something’s got to change. As long as the money’s in the right hands, though – and as long as the money of mega-companies producing unhealthy food is controlling the shelves of our supermarkets – significant change is left to grass-roots businesses that refuse to enter the system.

That’s what we’re doing at in.gredients. Truth be told, you won’t find some of the conveniences you enjoy at the supermarket in our store for reasons explained above. We’re not competing with supermarkets. Our brand new business model will exist in opposition to what’s normal in the grocery business because what’s normal isn’t healthy for our customers. We care about the future health of our community and local food economy. So while we have to make a profit to succeed as a business, we’re showing the industry that health has got to matter more than profit if we’re going to turn the poor food health train around.

If you care about any of this, please visit us once we’re open. We’d love to meet you and learn about your food interests!

Written by Brian Nunnery

January 24, 2011 at 2:11 pm

3 Responses

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  1. Good luck! I look forward to visiting when I get to Austin.

    Jeremy Cohen

    Jeremy Cohen

    October 6, 2011 at 7:23 pm

  2. Thank you for supplying such a great option for buying grocery staples. I live in Fort Worth and would love to see a store like this up here. I will definitely visit next time I’m in town.

    Michele Garcia

    August 25, 2012 at 12:48 pm

  3. I’m in Australia and wish we had a store like you!! What a wonderful and necessary idea. Wishing you the best of luck.


    June 21, 2013 at 2:46 am

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