The Incredible Shrinking Package

with one comment

This will obviously be irrelevant at in.gredients since our groceries won’t be packaged, but it’s interesting nonetheless. A Consumer Reports investigation (reported via GOOD) revealed that certain grocery items (think orange juice and cheese) have been shrinking, despite no reduction in cost. While we can assume the change reflects the rising costs of ingredients and shipping (which is to say, the cost of *oil*), there doesn’t appear to be any intentionality on the part of the manufacturers to inform customers of any changes – save a change to the volume listed on the package itself.

This, along with countless other stories involving a lack of transparency when it comes to what-am-I-buying, has fueled our thinking about how we’ll present the products on our shelves. While we don’t have to specify volume (that’s up to you and your containers), we do want to be clear about where your food’s coming from, exactly what’s in it, and exactly why we feel confident offering it to you. We want to empower you to make informed decisions in our store – and to buy exactly how much you want without any manipulative packaging or hidden costs.


…don’t forget about our free full-body massage giveaway! The next five folks to donate at the $100 (Threads) and $500 (Photography) levels will receive a free full-body massage, courtesy of Bright Side Body Therapy on top of the normal prize. A snazzy t-shirt, personal photo shoot, and a relaxing massage are just a click away.

Written by Brian Nunnery

June 23, 2011 at 10:20 am

One Response

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  1. This is like American “pints” of beer coming in 12oz glasses. At least most place just sell (12oz) beer but it really irks me when they call it a pint, I pay for a pint, and I get 2/3 of a pint. Can’t wait to walk into in.gredients with a growler-a genuine 4 pints.

    Glean Organics

    June 23, 2011 at 10:42 am

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